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The 261-Behavior Catalog — Creativa's behavior engineering library
The atomic layer beneath Enterprise Human Transformation and Chain Reactor — 261 measurable behaviors organized into 15 tiers and 68 clusters, each scored 1–10, cross-referenced to 8 cultural archetypes and 10 psychological change levers. Below is a sample of 64, arranged like a periodic table. Click a square to turn it.
A curated sample of 64 behaviors out of 261 — every tier represented, colored by tier like elements on a periodic table. Filter by tier, then click any square to turn it and read the full entry below.
The lens that determines which behaviors matter for a given organization. A company chasing Agile Innovation needs a different behavioral subset than one chasing Execution Excellence — archetype selection pre-filters the 261 down to a working set of 6–12. Click a card to see its traits and best fit.
Naming a behavior doesn't change it — activating the right psychological lever does. Every behavior in the catalog is pre-mapped to the levers most likely to move it, by audience segment: resistant, willing, near-target, champion. Click a card to see its mechanism.
Enterprise Human Transformation selects, measures, mixes, and reacts using behaviors drawn straight from this catalog. Chain Reactor runs the same behaviors through a 90-day installation. Neither is a values poster — both are built on 261 named, defined, and scored elements.