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The 261-Behavior Catalog — Creativa's behavior engineering library
The atomic layer beneath Enterprise Human Transformation and Chain Reactor — four linked layers, source-verified August 2026. 261 measurable behaviors organized into 15 tiers and 68 clusters, cross-referenced to 8 cultural archetypes, 57 behavior-shaping levers across 10 categories, and a universal 5-level maturity framework that turns every behavior from a checkbox into a scored gap. Below is a sample of 64 behaviors, arranged like a periodic table. Click a square to turn it.
A curated sample of 64 behaviors out of 261 — every tier represented, colored by tier like elements on a periodic table. Filter by tier, then click any square to turn it and read the full entry — definition, observable actions, research-backed impact, and where it sits on the 5-level Maturity ladder — below.
The lens that determines which behaviors matter for a given organization. A company chasing Agile Innovation needs a different behavioral subset than one chasing Execution Excellence — selecting an archetype in CulturaOS Screen 1 pre-filters the 261 down to a working set of 20–40 behaviors. Click a card to see its traits, best fit, and pre-loaded behaviors.
Naming a behavior doesn't change it — activating the right lever does. 57 levers, organized into 10 categories, from training to environmental design to social influence — each carries a definition, a worked use-case example, and an implementation-complexity rating. The examples below are drawn from a real ERP-transformation engagement. Click a category to see one.
New in this version: every one of the 261 behaviors is scored against the same universal 5-level scale, so "gap" becomes a measured distance — Expected Level minus Current Level — instead of a present/absent checkbox. Click a level to see how frequency, quality, scope, and influence change as someone climbs it.
Enterprise Human Transformation selects, measures, mixes, and reacts using behaviors drawn straight from this catalog — the Maturity Framework above is what turns its Gap Matrix into a measured distance instead of a checkbox. Chain Reactor runs the same behaviors through a 90-day installation. Neither is a values poster — both are built on 261 named, defined, and scored elements. The full licensed asset also includes a 7-dimension audience-segmentation model and a 55-KPI adoption-tracking framework, available at the Practitioner and Enterprise tiers.