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Growth Reactor — the exponential go-to-market method

Go-to-Market for Exponential Times

The second methodology in Creativa's Reactor family — Chain Reactor's atomic discipline, applied to market entry instead of internal transformation. Every go-to-market bet is simulated cheaply on Track V before it is ever allowed to spend real budget on Track R. Turn the dial across Discover, Ignite, Compound, and Prove — four phases, sized to their real day counts.

See it applied A full case study — Verdant Fields Analytics takes Qualified Pipeline from 3 to 14 SAOs/month in 100 days →
The steps — select one

The core mechanic — Dual-Track Microloops

Nothing skips the queue. Every Atomic Experiment runs on one of two tracks, and nothing receives real budget or real selling time until it has survived Track V.

Track V Virtual Microloop
WhatAI-simulated persona panels role-play the ICP reacting to messaging, pricing, offers, scripts, positioning
CostNear-zero, minutes
VolumeDozens run in parallel per day
PurposeKill bad bets before they cost anything
Graduates whenSimulated response clears a confidence threshold
Track R Real Microloop
WhatLive-market: real spend, real calls, real pilot customers, real hyperlocal geo-tests
CostReal budget, real time
VolumeA handful at a time, deliberately
PurposeConfirm what virtual testing cannot — actual willingness to pay, actual conversion
Graduates whenClears signal → feeds Signal Loop metrics → candidate for scale

Surface Discovery — the 9 GTM Surfaces

A starter set, not a mandatory checklist — a Surface is only worked if it demonstrably sits on the causal path to the Velocity Contract.

The Lever & Action Catalogue

Six Surfaces carry a full Lever Catalogue — named tactics, each tagged with the Track it belongs to. Cost to Serve carries a lighter Action Catalogue. A lever is only worth pulling for real once its Track V version has cleared signal. Click a card to turn it.

Every engagement runs the same four phases and the same Dual-Track discipline — what scales is the number of Surfaces in play and the size of the Strike Pod. A single-Surface pipeline sprint and a five-Surface market-entry campaign run the identical Discover → Ignite → Compound → Prove sequence, just sized differently. The methodology doesn't change shape — the engagement does.